<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Homepage -->
  <url>
    <loc>https://penfoldmedia.com/</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Core Services & Capabilities -->
  <url>
    <loc>https://penfoldmedia.com/services</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Client Work & Portfolio Hub -->
  <url>
    <loc>https://penfoldmedia.com/work</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Case Study: Stillness Reset Co -->
  <url>
    <loc>https://penfoldmedia.com/work/stillness-reset</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Case Study: Preetah Bolaky -->
  <url>
    <loc>https://penfoldmedia.com/work/preetah-bolaky</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Case Study: Stillness Reset Mobile App -->
  <url>
    <loc>https://penfoldmedia.com/work/stillness-app</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- About Luke Penfold & Studio Philosophy -->
  <url>
    <loc>https://penfoldmedia.com/about</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Project Discovery & Contact Planner -->
  <url>
    <loc>https://penfoldmedia.com/contact</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Privacy Policy -->
  <url>
    <loc>https://penfoldmedia.com/privacy</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Terms & Conditions -->
  <url>
    <loc>https://penfoldmedia.com/terms</loc>
    <lastmod>2026-10-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.3</priority>
  </url>
</urlset>
